Jim Jordan — Primary
Anti-Bullying Assembly Speaker
Voted Best Kids Entertainer 12 years in a row. The most engaging, age-appropriate K-2 anti-bullying assembly program in America — planting seeds of empathy, kindness, and courage that last a lifetime.
About Jim Jordan
The USA's Most Trusted Primary Anti-Bullying Speaker
Jim Jordan — president of ReportBullying.com, the USA's #1 Anti-Bullying Speaker, and voted Best Kids Entertainer twelve consecutive years by Readers Choice Awards — is uniquely qualified to reach your youngest students in a way no other presenter can.
Most anti-bullying programs are designed for older students. Jim Jordan recognized early in his career that this was a critical gap — because the years from kindergarten through grade two are the most formative period in a child's social development. The attitudes, habits, and values that young children develop during these years set the foundation for how they will treat others — and how they will respond to bullying — for the rest of their lives.
With more than two decades of experience working with young children and a unique combination of anti-bullying expertise and proven entertainment skills, Jim delivers primary assemblies that are unlike anything your K-2 students have ever experienced. Every program is carefully designed to be age-appropriate, genuinely fun, and deeply educational — meeting young learners exactly where they are and giving them the tools and confidence they need to navigate their social world with kindness, empathy, and courage.
- Certified by The Department of Health and Human Services
- Certified by The Mental Health Academy
- Certified by St. John Ambulance
- Certified by Quest Education Systems
Why Primary Assemblies Matter
Why Anti-Bullying Assemblies Are Essential for K-2 Students
Anti-bullying assemblies aren't just a good idea for primary school — they are absolutely essential. Children in kindergarten, grade one, and grade two are learning the fundamentals of social interaction, navigating friendships for the first time, and building their foundational understanding of how to treat others. There is no better time to begin building a culture of kindness and respect.
Planting Seeds of Empathy Early
Young children are extraordinarily receptive learners. A well-delivered primary assembly explains what bullying is — not just the obvious forms of physical aggression and name-calling, but also the subtler forms like deliberate exclusion and online unkindness — in language that kindergarteners and early elementary students can genuinely understand and remember. By helping young children understand how their actions affect others, Jim's program plants seeds of empathy and respect that grow stronger with every passing year.
Creating a Safe Space to Talk
For many young children, bullying creates profound feelings of loneliness, shame, and fear. Jim's primary assemblies create a warm, safe, and affirming space where those feelings can be acknowledged and normalized. Children learn that what they are feeling is real, that they are not alone, and that there are trusted adults and friends who will help them. Breaking down the silence around bullying at this early age is one of the most powerful interventions a school can make.
Giving Young Children Real Power
Primary students are constantly told what to do — but Jim's assemblies go one step further by showing them the how. Young children learn practical, age-appropriate strategies for responding when they experience or witness unkind behavior: how to use their voice assertively, how to walk away safely, and how to report what happened to a trusted adult. Giving young children a sense of agency and capability in the face of bullying is transformative — it changes how they see themselves and how they show up for their peers.
Turning Bystanders into Allies
In any bullying situation, the majority of children present are bystanders — students who witness what is happening but are not directly involved. Even at the K-2 level, bystanders hold real power to change the dynamic. Jim's primary assemblies address this directly, encouraging young children to speak up, to support friends who are being treated unkindly, and to tell a trusted adult when they see something that doesn't feel right. Teaching bystander courage at the earliest possible age creates a ripple effect that shapes the entire school culture.
Making Rules Real and Memorable
School rules about anti-bullying can feel abstract and disconnected from daily life for young children. Jim's assemblies bring those rules to life — making them clear, relatable, and memorable through storytelling, humor, and interactive engagement. Students leave understanding not just what the rules are, but why they exist and how to apply them in the moments that matter. They leave knowing who to talk to, what to say, and that the adults in their school are genuinely on their side.
Building a Foundation That Lasts
The social-emotional skills that children develop in the primary years — empathy, self-regulation, peer communication, and the courage to report — are not just anti-bullying tools. They are foundational life skills that affect how students learn, relate to others, and navigate challenges for the rest of their education and beyond. Investing in a high-quality primary anti-bullying assembly is investing in the long-term well-being of every child in your school.
The Primary Assembly Program
Friends Helping Friends — The K-2 Assembly
Jim Jordan's Friends Helping Friends program is the most engaging, age-appropriate anti-bullying assembly available for kindergarten, grade one, and grade two students. Every element of this program is carefully designed with the developmental needs, attention spans, and learning styles of young children in mind.
What Makes It Different
Jim combines his rare blend of expert anti-bullying knowledge with twelve years of award-winning experience captivating young audiences. The result is an assembly that feels less like a lesson and more like a magical, memorable experience — one that young children talk about for weeks. Magic tricks with meaning, age-appropriate interactive games, warm storytelling, and direct engagement with every child in the room combine to create an environment where K-2 students are fully present, genuinely engaged, and deeply receptive to the program's core messages.
What Children Learn
By the end of the Friends Helping Friends assembly, every K-2 student will be able to identify what bullying looks and feels like, understand the difference between a conflict and bullying, describe how their actions affect the feelings of others, name at least one trusted adult they can tell, explain what a good friend does when someone is being unkind, and feel confident that their school is a place where they are safe, supported, and valued.
Interactive Engagement Throughout
Young children learn by doing — and Jim's primary assembly is built on that principle. Students are active participants from the opening moments to the final message, taking part in games, responding to questions, helping Jim with demonstrations, and sharing their own ideas and experiences in a safe and supportive environment. No passive sitting and listening. Every child in the room is involved, engaged, and feeling seen.
Simple, Powerful, Lasting Messages
The most effective messages for young children are simple, concrete, and emotionally resonant. Jim's primary assembly delivers exactly that — core messages about kindness, friendship, speaking up, and telling a trusted adult that young children can genuinely remember, repeat, and apply in their everyday lives at school. Teachers consistently report that students are still referencing Jim's messages weeks and even months after the assembly.
Watch Jim in Action
See the Primary Assembly for Yourself
The best way to understand why schools across America choose Jim Jordan for their primary assemblies year after year is to watch him work with real students. See the K-2 program in action — and then see how Jim's program continues to evolve for older grade levels.
Grades K–2 · Primary
Friends Helping Friends
Discover how Jim Jordan inspires K-2 students across the USA with fun, interactive methods to teach friendship and bullying prevention, fostering bully-free schools from kindergarten up.
Grades 3–5 · Intermediate
Be a Super Hero
See how Jim's program evolves for grades 3-5 students — empowering them to fight exclusion and cyberbullying and building the confidence to stand up for their peers.
The Jim Jordan Difference
Why Schools Choose Jim for Their Primary Assembly
Jim Jordan is not simply an anti-bullying speaker who also works with young children. He is the rare combination of a recognized anti-bullying expert, an award-winning children's entertainer, and an educator with deep experience working with K-2 students. That combination produces primary assemblies that are simply not comparable to anything else available.
Schools across the USA — from California and Texas to New York and Florida — choose Jim Jordan for their primary anti-bullying assemblies because his programs don't just inform young students, they transform them. Students leave Jim's assemblies with a new understanding of kindness, a new sense of their own power as bystanders, and a new confidence in the adults and systems around them. Teachers leave with practical follow-up resources to keep the message alive. And administrators leave knowing they have made a genuine, measurable investment in their school's culture and safety.
10 Reasons to Book
10 Reasons to Book Jim Jordan for Your Primary Assembly
Renowned Anti-Bullying Expert
Jim Jordan is a nationally recognized anti-bullying expert with years of dedicated experience working with schools and children across the United States.
A Unique, Empathy-First Approach
Jim's approach centers on empathy, kindness, and positive peer relationships — not just rules and consequences — creating authentic, lasting shifts in how children treat each other.
Engaging, Interactive, and Fun
Jim's programs are designed to captivate the notoriously short attention span of primary students — making every minute engaging, memorable, and genuinely enjoyable for K-2 learners.
Expert Communication for Young Minds
Jim is a master communicator who translates complex social-emotional concepts into simple, concrete language that kindergarteners and early elementary students can truly understand and remember.
Age-Appropriate Content
Every element of Jim's primary program — stories, examples, activities, and messages — is specifically tailored for the developmental stage of K-2 students, addressing the exact forms of bullying they encounter every day.
Proven Track Record
Jim has a documented, proven track record of improving school environments and reducing bullying incidents in primary schools across the country. His results speak for themselves.
Recognized by Schools and Parents
Jim's work has been celebrated and praised by principals, classroom teachers, school counselors, and parents across the USA — including 12 consecutive Readers Choice Awards for Best Kids Entertainer.
Empowering, Not Just Informing
Jim's assemblies don't just tell young children what bullying is — they empower them to take positive action, encouraging every student to be a role model of kindness for their peers.
Reaches Every Child in the Room
Jim is an exceptional presenter who engages even the most reluctant, distracted, or quiet participants — ensuring that no student leaves the assembly untouched by its message.
A Lasting Investment in Your School
Booking Jim Jordan for your primary assembly is an investment in your school's anti-bullying strategy — providing children with a valuable, memorable experience that promotes positive relationships for years to come.
Beyond the Assembly
Keeping the Message Alive All Year Long
A powerful primary assembly creates the spark — but keeping that spark alive through the school year requires support for teachers and ongoing reinforcement for students. Jim Jordan's comprehensive follow-up program gives every primary school exactly what it needs.
Teacher Lesson Plans
Detailed, age-appropriate lesson plans for primary educators are available at SafeSchoolProgram.com, giving K-2 teachers practical, ready-to-use resources to reinforce Jim's assembly messages in everyday classroom instruction and circle time.
Anti-Bullying Posters
Colorful, eye-catching posters designed specifically for primary classrooms and hallways keep Jim's core messages visible throughout the school year — serving as daily visual reminders of the assembly's most important lessons.
Student Activities
Fun, grade-appropriate activities give K-2 students ongoing opportunities to practice kindness, reflect on how their actions affect others, and reinforce the concepts of friendship, empathy, and bystander courage introduced in Jim's assembly.
Reporting Resources
Simple, child-friendly reporting guidance ensures that primary students know exactly who to talk to and what to say when they experience or witness something that doesn't feel right — building confidence and a culture of speaking up from the very first year of school.
Book Jim Jordan NOW!
Give your K-2 students the most powerful, engaging primary anti-bullying assembly available. Dates fill quickly — secure your school's spot today.
Reserve Your Assembly Date đź“ž Call 1-866-333-4553